||University Publishing Projects (U.P.P.) Ltd is a private company founded in 1970. Its major shareholder is Mr. Nathan Eden, who is actively involved in the management of the company as are the second generation of the family, Mr. Uzi Eden – marketing manager; Ms. Daphne Eden – operations manager and For the past 40 years the company has specialized in publishing ELT materials for the Israeli market. Its text books are approved by the Israeli Ministry of Education for use throughout the education system from elementary school to the completion of the matriculation certificate levels. The company also produces enrichment materials such as readers and special materials for different levels of remedial reading work.